Before developing a new product for market, you must determine that customers want and perceive a need for that product. How do you explore customer wants and needs? Through market research.

The Key Findings quarterly newsletter highlights many of the current trends and insights technology companies need to know about the marketplace. Features delve into issues surrounding America's business-to-business and consumer markets. Special Reports take you one step further to provide in-depth information about specific markets' behaviors and preferences.

Key Findings is also available for these specific industries:

KEYFINDINGS Advertising     KEYFINDINGS Healthcare

KEY FINDINGS NEWSLETTER
Fall 2003 Issue
Online Services In Demand The top three online services used during January 2003 were acquiring point-to-point driving directions (64%) . . .		Health Information Online  Seeking health information online is becoming more and more popular. For example, eight in 10 adult internet . . . .
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Emerging Versus Traditional Workers A new breed of employees at American companies began appearing in 1997. This . . .		Spending Power of Young Americans Young people in America (ages 8-21) have an annual spending power of $172 . . .
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Most Prestigious Professions The top three most respected professions are scientists (57%), firefighters (55%) . . .		Discretionary Spending Changes Household discretionary spending has seen dramatic changes from 1990 to . . .
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Bullets

• The proportion of Americans intending to purchase a new car who would seriously consider a hydrogen-fueled vehicle, grew seven percentage points to 22.5% in March 2003, up from 15.5% in September 2002.

• One in five (20%) shoppers who ordered from a catalog during the 2002 holiday season placed the order online, up from 16% in 2001.
• Influentials (the 10% of the population that influences the remaining 90%) are heavy internet users. Most (82%) are online multiple times during the day and only 5% go online less than once each day.