The Key Findings e-newsletter provides up-to-date information about marketplace trends and insights. Features delve into issues surrounding America's business and consumer markets. Special Reports take you one step further to provide in-depth information about specific markets' behaviors and preferences.

While the Key Findings information on this page has a general marketplace focus, Key Findings is also available for these specific industries:

KEYFINDINGS Advertising  KEYFINDINGS Business-to-Business
KEYFINDINGS Healthcare 

For more information about marketing research, refer to Resources below.


KEY FINDINGS NEWSLETTER

November/December 2004 Issue

Qualities Americans Desire in the Opposite Sex
The top traits people find most desirable in the opposite sex are being . . . 
   Webby Awards for Best Web Sites
The International Academy of Digital Arts and Sciences has been honoring the . . .

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Leading Worries of Working Women
More than six in 10 working women (62%) earn one-half or more of their families' . . .
   The Changing Rules for Advertising
According to The Center for Emotional Marketing, there are five entrenched . . .

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Entertainment Media Trends
While the US has seen a 31% increase in population between 1978 and 2003 . . .
   Women-owned Businesses On the Rise
Business ownership among women in general is growing at nearly twice the rate . . .

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Technology Trends Forecast
The recent annual "Top 10 Technology Trends" event in Silicon Valley featured . . .
   Search Engine Optimization Key for B2B Companies
Search Engine Optimization, also called natural . . .

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Consumers' Decreased Trust in Businesses
Eight in 10 Americans think that businesses are too concerned about . . .
   Health Insurance Coverage Drops
According to the Employee Benefit Research Institute, the proportion of . . .

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Seniors Increasingly Look to Web for Health Information
Currently, 5.5 million seniors in the US use the . . .
   US Lags Behind in Working Conditions Affecting Families and Children
America has a good . . .

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Biometric Technologies Use in Healthcare Organizations
In response to the need for greater security within . . .

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