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Healthcare organizations must stay abreast of issues related to their patients, doctors and communities. This process involves an exploration of patient preferences and employee needs as well as community decisions. How can you keep up with this constantly evolving information? Through market research.
The Key Findings newsletter highlights many of the current trends and insights healthcare professionals need to know about the marketplace.
Features delve into market research issues surrounding America's healthcare industry.
Special Reports take you one step further to provide in-depth information about markets' specific behaviors and preferences.
Key Findings is also available for these specific industries:
Bullets
- Almost
one-fifth of adult Americans, including 26% of women and 12% of men, are
currently on a diet.
- One
in five (19%) Americans think hospitals should be run by for-profit companies,
while 21% believe the same way about nursing homes, 22% about health
insurance, 25% about homecare, and 37% about pharmaceutical manufacturing.
- The average woman uses nine cosmetics and other personal care products each
day.
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Marketing
Research FAQ - Explore marketing research methodologies, timing
strategies and application issues
-
Glossary
- Learn definitions for the many words and phrases used in marketing
research
Saurage
Research, a full service marketing research firm, provides the
answers that drive successful business strategies. We can help. Contact
us to discuss the possibilities.
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