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Sales Propelled by Online Shopping Almost a third of consumers (32%) with Internet access have purchased products or services online. However, only 4% make more than 10 purchases a year this way. Almost 64% with Internet access research products online and later buy them through traditional channels — this is double the percentage of consumers who research and buy the same products online. Ninety percent say their online research is valuable to future purchasing decisions. Internet security is still the largest concern of prospective web purchasers. Almost 70% say they are uncomfortable using their credit card online. However satisfaction appears to increase with experience: 52% of current online shoppers say they are comfortable with the current payment security.
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