Business-to-business marketing is significantly different from consumer marketing. However, the main requirements -- determining customers' wants and needs, and fulfilling them better than the competition -- are the same. Marketing research is an invaluable tool in finding and analyzing such information. 

The Key Findings newsletter highlights many of the current trends and insights that business executives need to know about the marketplace. Features delve into issues related to America's business-to-business markets. Special Reports take you one step further to provide in-depth information about specific markets' behaviors and preferences.

Key Findings is also available for these specific industries:

KEYFINDINGS Advertising     KEYFINDINGS Healthcare

KEY FINDINGS NEWSLETTER
November/December 2004 Issue
Technology Trends Forecast The recent annual "Top 10 Technology Trends" event in Silicon Valley featured a panel of tech industry experts . . .		Search Engine Optimization Key for B2B Companies Search Engine Optimization, also called natural . . .
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Consumers' Decreased Trust in Businesses Eight in 10 Americans think that businesses are too concerned about making a profit a . . .		Women-owned Businesses On the Rise Business ownership among women in general is growing at nearly twice the rate . . .
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Webby Awards for Best Web Sites  The International Academy of Digital Arts and Sciences has been honoring the design . . .		Seniors Increasingly Look to Web for Health Information Currently, 5.5 million seniors in the US use the . . .
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US Lags Behind in Working Conditions Affecting Families and Children America has a good track record on the right to . . .
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Bullets

• The average wireless household uses only 452 of the 1,831 cell-phone minutes it pays for each month.

• During 2002, the offshoring of business processes was worth $32 billion to $35 billion, and is projected to grow by 30% to 40% percent annually over the next five years. This will cause more job losses in the United States and make offshoring an industry with well over $100 billion in annual revenue by 2008.
• On average, the typical big company CEO earns almost 300 times more than the average worker. In other words, by mid-morning on January 2^nd, the average CEO has earned what the average worker will earn in an entire year. Most (75%) of CEOs also serve as chairman of the board that sets his or her salary.