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KEY
FINDINGS NEWSLETTER |
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Summer
2000 Issue |
High-Speed Lifestyles
Today’s high-speed lifestyles have inspired new personal goals and needs.
Specifically, this high pace has led to a need for high peace. The following
charts reflect these changes.

What Americans Want
When asked how close they are to achieving “the American dream,” the
average American said 6.1 on a scale of 1 to10. This response, recorded in
1999, was up from 5.7 in 1990. See the chart below for what Americans say
they want from life.

Temp Lawyers Gaining Status
Lawyer temping appears to be the staffing industry's hottest segment at $300
million to $500 million per year. Annual growth is expected to be between
25% and 40%. Going by the name “wholesalers,” “temp lawyers,” or
“contract attorneys,” these temps work fulltime, half-time, flex-time or
even telecommute. Depending on experience, hourly rates range from $14 to
$130. While small law firms find temps an attractive way to “try out”
potential hires and to adjust their workforce at will, bigger firms also
depend on this resource. According
to The National Law Journal’s 1998 survey of the nation’s 250
largest law firms, three firms reported that 10% or more of their attorneys
were temps.
Side Effects of Drug Ads
A recent poll shows that 49% of physicians think direct-to-consumer
advertising has helped educate and inform their patients, while 65% believe
the ads have caused them problems with patients seeking drugs inappropriate
for their illness.
Patients who talked with their doctors about a drug they had seen
advertised, rose from 28% in 1998 to 37% in 1999. Fifty-one percent of these
patients received a prescription for that drug.
E-commerce and the Job Market
E-commerce is having a huge effect on the job market. Below is a chart
showing the jobs in highest demand and those whose time has come and gone.

Popular Colors for Vehicles
While white remains the most popular color for automotive vehicle buyers,
“techno-colors” such as silver are gaining status. See the chart below.
Almost 40% of shoppers will switch brands if they can’t have their color
of choice.
Doctors Deceiving Insurers
Over one-third (39%) of doctors admit deceiving insurance companies to help
patients get the healthcare they need, per a 1998 nationwide survey recently
published in the Journal of the American Medical Association. Thirty-seven
percent of doctors said their patients “at least sometimes” asked them
to deceive the insurer. Over one-quarter (28.5%) of doctors said that this
dishonesty was necessary to “game” the system so they could provide
high-quality care.
Motivations for E-Business
When asked why their companies were embarking on e-business initiatives,
information technology professionals and business managers responded with
the following reasons:
Men's Health
One-third (34%) of men will not seek the help of a doctor even if they are
experiencing chest pain, per Men’s Health magazine. Only 10% say
they are afraid of dying. Men are more afraid of going broke (30%), going to
hell (28%), and public speaking (13%).
Twenty percent of men say they abstain from physical exercise. However,
71% would be motivated by heart disease; 65% by being out of breath after
climbing stairs; 60% by no longer being able to button up their trousers in
the morning. One-half (49%) say they would get in better shape if they
thought it would bring them more sex.

In-House Lawyers Satisfied
In-house lawyers are satisfied, according to Corporate Counsel’s
second annual Quality of Life Survey. Why did they choose in-house over a
law firm? For most (77%), acquiring a healthier balance between work and
personal life was a major part of this decision. Seventy percent said that
this move had helped them gain that balance.
The majority (72%) are “satisfied” or “very satisfied” with their
salary; almost as many (71%) said they had received a year-end bonus
($33,350 on average). Most (78%) also find their work interesting and rate
it as “above average” or “fascinating.”
On the downside, these in-house attorneys say that there are only
“average” or “below average” opportunities for advancement and few
opportunities for minorities.
Bullets
- Seven out of 10 colleges now offer some form of distance education;
34% of these offer an accredited degree online.
- The top three U.S. cities with the highest proportion of avid
baseball fans are Cleveland, OH (36%), St. Louis, MO (31%), and
Atlanta, GA (25%).
- Which professions are the most respected? Americans think that
scientists (73%), teachers (73%), clergy (72%) and farmers (72%) are
the most honest and ethical.
- Practically all business travelers (98%) were members of frequent flyer
clubs during 1999, up 4% from 1998. Each traveler had an average of 3.5
memberships.
- What would Americans do with an extra hour or two? Sixteen percent would
like to use it sleeping; 8% would do nothing; 7% would watch more
television; 6% would make love.
- Four years ago, only one in 10 Americans approved of same-sex marriages.
Today, one in six approve and another 25% do not feel strongly one way or
the other.
- When they see a stylish car, 47% of adults look at the driver to see if
he/she is attractive.
- Four out of 10 business travelers say they would change airlines for more
flexible luggage policies.
- In 1989, 20% of discharged managers and executives started new businesses;
in 1999, only 7% started businesses.
- Fortune 500 companies have not generated any new net jobs since 1990,
while smaller businesses have generated 22 million new jobs.
- Fifty-five percent of what we learn or perceive from other people comes
from their body language; 38% comes from the tone of their voice; 7% is from
their actual words.
- The average American executive takes 21 trips per year and spends 48
nights away from home. This is three nights more than last year.
- Most Americans (84%) say they have never cheated on their income taxes or
on an expense account. However, 60% feel that lying is sometimes necessary
to spare another’s feelings.
- Seventy-five percent of Americans go to a movie theater at least once a
year; the average person goes at least five times a year. Hispanics average
11 visits per year and people age 12 to 24 make up 39% of total movie going
attendance.
- According to Harris Interactive, over three quarters of American adults
believe that big companies (84%), political action committees (83%) and the
news media (77%) have too much power and influence in Washington, DC.
- An estimated 70,000 Americans are 100 years old or older. This number has
tripled since 1980.
- Forty percent of Americans believe that genetically modified foods are
safe, 38% do not.
- Farmers dedicated 1.3 million acres of farmland to organic production in
1997. This was double the amount in 1994, but still represents just 0.2% of
all cropland.
- Over 1.5 million American children are terminally ill. The most frequent
request they make through wish-group organizations is to visit Disney World
and meet Mickey Mouse.
- Smoking one cigarette cuts 11 minutes off a person’s life span.
- Twenty-two percent of adults without health insurance are in families with
annual income of $50,000 or more.
- Each year, golf attracts three million new players while losing just as
many due to lack of time, money and interest.
- Over 44,000 patients die each year as a result of mistakes made by
hospital staff. In comparison, 43,458 people die annually as a result of
motor vehicle accidents and 42,297 from breast cancer.
- The top three courses that “regular” or “occasional” golfers say
they would like to play are: Pebble Beach in California (37%), August
National in Georgia (11%) and St. Andrews in Scotland (8%).
- Two-thirds (67%) of Americans say that technology has made life’s quick
pace even more frantic. Sixty-two percent think new technology products
often create more problems than they solve.
- Thirty percent of wireless telephone users say they would rather give up
their home telephone than their wireless one. This is true for 45% of users
age 18 to 34.
- Over 30% of Americans go online for national news at least once a week,
compared to 20% in 1998. Another 15% receive daily reports via the Internet,
up from 6% two years ago.
- The World Wide Web is estimated to have 550 billion searchable documents.
- Seventy-one percent of adults with Internet access log on when they arrive
home at night; 25% of these stay on all evening. Fifty-two percent watch
television while online.
- One in four American adults who uses the Internet, has looked up
information on presidential candidates; 11% visited a candidate’s official
website.
- Online revenue generated by North American retailers during 1999 totaled
$33.1 billion. This was an increase of 120% from 1998. During 2000, growth
is only expected to be 85%.
- Communication is the main reason 38% of Internet users go online; only 2%
cite shopping or buying as their top reason.
- Most (69%) of business-to-consumer web sites are expected to be profitable
by the end of 2000. One-third of business-to-business sites say they may
never turn a profit or were not designed to in the first place.
- In 1999, Americans spent 274% more time online than they did in 1998. In
2000, their online time has decreased by 1% as compared to 1999.
- More than 75% of surfers use search engines to navigate the web. The top
10 search engines have 147 million unique visitors each month, this number
grows over 10% each month.
- A recent survey shows that 20% of in-house attorneys think their bosses
need to “give more pats on the back and public kudos.”
- A negative stereotype following young women attorneys into their career is
that they will not bring in new business. In addition to seeking networking
opportunities with potential clients, experts recommend that these women get
on speaking panels, participate in legal education programs and write
articles so they become known for their legal talent.
- Lateral hiring of associates is outpacing the number of entry-level
attorneys hired by law firms. During 1998, 1.3 laterals were brought in for
every entry-level attorney employed.
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