| Kids' Opinions
Influence Purchases No longer are marketers targeting just cereal and toys to kids. Research shows that children are influencing more than 50% of personal computer purchases for the home, 75% of software and 80% of fruit snacks. Understanding kids' influence, Chevrolet is now advertising its Venture van in children's magazines. Kids are also getting smarter at an earlier age. This revelation prompted Sega to change how it markets video games by offering more sampling. New values and interests are reflected in Mattel's decision to begin offering Barbie as a doctor in addition to the nurse version. |