The Changing Rules for Advertising
According to The Center for Emotional Marketing, there are five entrenched rules for advertising that contribute to lackluster results. Recommendations include dropping those rules and replacing them with new principles more suited to today's marketplace.

[Back to Index]

Entertainment Media Trends
While the US has seen a 31% increase in population between 1978 and 2003, sales or viewership of the most popular entertainment media have not kept up. 

• Some 39% fewer people went to see the year's biggest movie in 2003 than in 1978. 
• The best-selling music recording of the year sold 60% fewer copies in 2003 than it did in 1978. 
• In 2003, 14% more people watched the Super Bowl than in 1978, but the 2003 telecast reached a smaller percentage of the US population than the 1978 game. 
• The number of households watching the most popular broadcast television series of 2003-2004 season was 47% lower than it was in the 1978-1979 season.
  [Back to Index]

[Back to Index]

Webby Awards for Best Web Sites
The International Academy of Digital Arts and Sciences has been honoring the design, creativity, usability and functionality of web sites since 1996. Here are a few of the 2004 winners.

[Back to Index]

Technology Trends Forecast
The recent annual "Top 10 Technology Trends" event in Silicon Valley featured a panel of tech industry experts who predict the following changes.

[Back to Index]

Consumers’ Decreased Trust in Businesses
Eight in 10 Americans think that businesses are too concerned about making a profit and not concerned enough about their responsibilities to workers, consumers and the environment. Almost two-thirds of these people say that even well known, long-established companies can't be trusted to make safe durable products without government guidelines, and 44% would like to see more government regulation of business. Almost one-half (45%) of consumers report that there is at least one retail business that they once trusted, but no longer do. Most of these consumers (94%) say they spend less money with that company now than in the past.
[Back to Index]

Seniors Increasingly Look to Web for Health Information
Currently, 5.5 million seniors in the US use the Internet to find health information, and so do eight times as many future seniors (people between the ages of 45 and 65). Analysts, assuming these 40 million people continue their online activity as they age, expect huge market growth over the next 15-20 years for senior's online healthcare information and services.
[Back to Index]